CONVERSE X BLUEY

A global collection with BBC Studios and Ludo Studio, in kids' and adult sizes. I led concept and art direction on a stop-motion film with Dessie Jackson where the shoe appears on a kid's craft table, surrounded by the mess of actually making something.

BRIEF
The thread between Converse and Bluey is creativity, so we built the launch around it literally. We wanted the film to feel like the energy of the show happening in a real room.

OUTCOME
The collection launched globally on August 2025, and adult sizes sold out on launch day. A Converse By You option followed that October, and FashionUnited and License Global covered the collection.

ROLE
I led concept and art direction at Converse, working with Dessie Jackson on the stop-motion film.

Stop Motion: Dessie Jackson