CONVERSE x IRAK

IRAK, the graffiti crew out of New York's '90s downtown scene, reworked the Converse One Star Pro with hairy suede and a GORE-TEX lining. We launched it with a film shot in New York, starring Chloë Sevigny and directed by Ben Solomon.

BRIEF
The launch needed to feel like IRAK: scrappy and downtown, nothing over-produced. Chloë is friends with the IRAK founders and bringing her in was their idea, which kept the film close to the crew's own world.

OUTCOME
The pack dropped in two colorways on October 22, 2024 through Converse and SNKRS at $110, with an apparel capsule alongside it. The film ran on social, YouTube and in-store, and Highsnobiety, Sneaker News and Shots covered the launch.

ROLE
I was Creative Lead at Converse and worked with IRAK and Ben Solomon on the brand side, handling approvals and some of the creative decisions on a film where the product shows up as part of the world around it.

Director / Creative Director: Ben Solomon · Production: Afterhrs · DP: Doug Durant · Photography: Nolan Zangas · Talent: Chloë Sevigny