CONVERSE x KAYTRANADA
BRIEF
We wanted to throw a concert with Kaytranada in Toronto to promote the partnership between Converse and Foot Locker Canada. It needed to feel like a big moment, and the way to get there was doing it somewhere other than a normal venue.
OUTCOME
The tickets went in under two hours after a pre-event run of paid social and transit shelter ads with QR codes. Billboard Canada covered the show. Content from the night then ran across digital, social and transit shelter ads, plus two murals on Queen Street West and Ossington Avenue.
ROLE
I was Creative Lead at Converse. I art directed the creative for the concert, the out-of-home campaign around the city, and the photo and video capture at the event, working with Les Squeak on the event and creative production and with photographer Kane Ocean.
Agency: Les Squeak · Photographer: Kane Ocean