CONVERSE X TOM & JERRY
The trick with any legacy IP collaboration is finding a story that actually connects the brand and the characters, not just slapping them together. For Converse x Tom & Jerry, I concepted and art directed an animated short with Titmouse where the two chase each other through the Converse Innovation Lab and end up printed onto the shoe itself. The narrative doubles as a product reveal and the origin story of the collab, told through classic Tom & Jerry logic.