CONVERSE X TOM & JERRY

For Tom & Jerry's 85th anniversary, Converse released five Chuck Taylor styles, apparel and custom pairs through Converse By You. I concepted and art directed an animated short with Titmouse where the two chase each other through the Converse Innovation Lab and end up printed on the shoe.

BRIEF
With legacy IP, the hard part is finding a story that actually connects the brand and the characters. The film had to work as the product reveal and the origin story of the collab, and it runs on classic Tom & Jerry logic.

OUTCOME
The collection released on March 6, 2025 at Converse and select retailers, online and in-store, and got picked up well beyond the sneaker press. Croatian news site Index.hr ran a piece on fans going crazy for it on social media, and it was covered as far away as Brazil and the Philippines.

ROLE
I was Creative Lead at Converse and led concept and art direction, working with the Titmouse team on the film. I also handled the key art, all the layouts, and the visual center, the guide other departments at Converse use to apply the creative, which is how the campaign showed up at retail.

Animation: Titmouse