CONVERSE x TRANSFORMERS
A collaboration between Converse and Hasbro's Transformers: one of those projects where the IP is so iconic that the worst thing you can do is water it down. I led art direction, design, and concepting, partnering with the insanely talented Titmouse animation studio to create a hero film rooted in the original Gen 1 Transformers cartoon. The campaign extended into animated backgrounds, product stills, and retail, all tied together by the original theme song.