CONVERSE X TRANSFORMERS

Converse and Hasbro teamed up for the 40th anniversary of Transformers, with Autobots and Decepticons Chuck Taylors, a Bumblebee basketball shoe, kids’ styles and apparel. We launched it with a hero film animated by Titmouse, built on the original Gen 1 cartoon. The film mirrors the Transformers’ journey through space to Earth.

BRIEF
I was asked to come up with an idea for how to market the collab. With an IP this iconic, the worst thing you can do is water it down, so I used the original cartoon as the base for the film and leaned into the nostalgia.

OUTCOME
It sold out very quickly and got a lot of positive reaction from Transformers fans. The collab first surfaced around San Diego Comic-Con in July 2024, and the collection released in September at Converse and select retailers, online and in-store, with custom pairs through Converse By You. The campaign ran across social, YouTube, retail screens and in-store, all tied together by the original theme song, and Sneaker News and Hypebeast covered the release.

ROLE
I was Creative Lead at Converse and led concept, art direction and design. The idea to build the film on the original cartoon was mine, and I worked with the Titmouse team to make it. I also designed the layouts, how the shoes fit into the backgrounds, and the visual center that the rest of Converse creative teams referenced anywhere the collab showed up in the wild.

Animation: Titmouse