FUNCTION: FIND OUT WHAT YOU'RE MADE OF

FUNCTION HEALTH: FIND OUT WHAT YOU’RE MADE OF

Most health brands sell with stats. We wanted to tell stories. For Function Health's fall 2025 campaign, "Find Out What You're Made Of," we made two spots that each follow a very normal person through different moments in their life, showing that tracking your health with Function is easy and normal.

BRIEF
These spots were a brand awareness play. Most of the people seeing them likely wouldn't know Function, so they had to explain in a simple way what it is and what the benefits are.

OUTCOME
The campaign ran on streaming and online video through early November 2025, with a concentrated New York push across broadcast, cable, radio and out-of-home. Function announced a $298M Series B at a $2.5B valuation that same month.

ROLEI was Senior Art Director at Function, and we developed the spots in tandem with Arts & Letters in a true agency partnership. I worked on every facet of the commercials, including design, casting and locations, and was on set for the whole shoot.

Agency: Arts & Letters · Director: Tucker Bliss · Production: Reset · DP: Anthony Carella