SHAI GILGEOUS-ALEXANDER LOGO EXPLORATION

Early logo and creative direction work for Shai Gilgeous-Alexander's personal brand at Converse. The logos weren't chosen, but the creative direction I built around them went on to shape how Converse showed Shai.

BRIEF
An agency had done some earlier logo iterations that didn't land with Shai, so the team decided to bring the work in-house and asked me to take a stab at it. I went through a lot of iterations and presented two, a wordmark and a logo mark, along with an overall creative direction: Shai as a stealth, under-the-radar assassin, built on blurred images and thermal imagery.

OUTCOMEI presented the work to Shai and his team, and he ultimately decided to design the logo himself. The blurred images, thermal imagery and overall stealth look carried on, and Converse used them across Shai's creative direction.

ROLEI was Creative Lead at Converse. I designed the logos and the creative direction around them, and presented the work directly to Shai and his team.