GABRIEL BAER

SHAI GILGEOUS-ALEXANDER 
LOGO REVEAL
2025


1. Art Direction
3D asset revealing Shai Gilgeous-Alexander’s logo to the world for the first time. This logo was designed by Shai himself and we worked with 3D artist Cameron Galley to bring it to life in a 3D format both on social and OOH in Toronto.

Creative Direction by Stephanie Irving / John Osbourne 
Art Direction by Me
3D asset by Cameron Galley
Media Team: Carly Scurfield
Brand Manager: Tom Rand
OOH Capture by Le Squeak